CLIENT
STARZ
We’re all adults here.
ROLE
Lead Designer
Creative Direction, Motion & Graphic Design, Copywriting
OVERVIEW
STARZ is a global streaming platform offering a diverse library of original series and blockbuster films from major studios like Lionsgate and Sony. In a saturated streaming market, the brand requires a strategic visual approach that balances premium cinematic branding with aggressive, offer-centric growth marketing to maximize platform value.
GOALS
Design high-converting Meta static and video assets to lower CPA and scale user sign-ups.
Develop iterative design systems that can be applied across a vast and constantly rotating collection of titles.
Balance high-impact promotional offers with a sophisticated brand presence that highlights the platform's unique content slate.
STRATEGY
Utilized bold, provocative creative treatments to emphasize mature and sophisticated storytelling, successfully distinguishing the service from broader, family-oriented competitors.
Leveraged show cross-sells and curated movie scene clips within paid social to boost watch time and test engagement across diverse audience segments.
Implemented a "value-first" design approach, creating visual hierarchies that prioritize enticing price points and promotional messaging without sacrificing the premium aesthetic of the network.
RESULTS
Spearheaded creative preparation for major series milestones, including the highly anticipated final season of Outlander and Season 4 of BMF. The latter drove $1.6M+ in creative spend in a single month, resulting in the highest monthly revenue for the partnership since the contract's inception.
Established a library of high-performing champion formats that consistently deliver stable results at high-volume spend levels.
Brought a fresh strategic lens to the account, resulting in a more cohesive and recognizable market presence and driving significant growth through innovative, high-scale creative execution.
STATICS
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STATICS ﹡
